Digital Marketing Roles Demystified: Who Does What?

Do you want to work in digital marketing but aren’t sure where to begin? You may find it appealing but have many questions about digital marketing. Look nowhere else! We have all the solutions. Digital marketing offers a wide range of career options. 

The market for digital marketing is growing at the fastest pace ever, so now is the ideal time to research job options in this industry. According to Statista, the global digital advertising market is expected to reach over half a trillion Indian rupees by 2024. With more businesses turning to online platforms, there is an increasing need for skilled digital marketers. 

In this blog, let’s examine the most marketable job descriptions for digital marketing and what is necessary to succeed in this fascinating industry. 

Digital Marketing Job Roles

An expert who manages marketing campaigns for products, services, or brands through digital channels like the web, social media, and mobile devices is known as a digital marketer. They use a variety of digital marketing strategies and techniques, including search engine optimisation (SEO), pay-per-click (PPC) advertising, email advertising, content marketing, and social media marketing, to connect and engage with their target customers.

Now that we are aware of the huge scope and increasing need for digital marketing, it is critical to understand the job options accessible in the sector.

Digital Marketing Manager

A digital marketing manager creates and implements the company’s digital marketing plans. Additionally, they are in charge of organising campaigns and evaluating the outcomes. They usually work closely with different teams in advertising, promotion, IT, and web development. A highly skilled individual can begin their professional path in digital marketing at the management level and can make an initial salary of about INR 11.6 LPA. Even above the base salary, some businesses give incentives and rewards. 

Social Media Manager 

Social media managers are responsible for creating content, monitoring the company’s social media campaign, and communicating with customers online. Today’s social media market includes a wide range of sites, including Instagram, Pinterest, Twitter, Facebook, Snapchat, and YouTube. However, the organisation will determine which social networks you’ll be in charge of as a social media manager. The average salary for a social media manager is INR 4.5 LPA. 

Content Marketing Manager

Any business that wants to keep its online customers will need to provide content and interact with readers of that content. Managing a company’s content marketing strategy is the responsibility of a content marketing manager.  

Additionally, there are two job opportunities in the content marketing section. A content marketing specialist is someone who either writes or creates content or chooses to post it on various social media platforms. Ideally, having the ability to write and publish content makes you far more useful to any firm. The average salary for a content marketing manager in India is ₹670,144 per annum. 

SEO Specialist

Experts in search engine optimisation (SEO) work to improve websites so that they rank better on search engine results pages (SERPs). They optimise the site’s meta descriptions, content, and structure to increase organic traffic. Additionally, they carry out keyword research, keep an eye on website analytics, and set strategies to turn their online presence into action, eventually attracting more appropriate visitors and potential buyers. In India, an SEO specialist can expect to make INR 4.1 LPA on average.

Email Marketing Specialist

An Email Marketing Specialist organises email campaigns in order to reach and interact with a target audience effectively. They are responsible for creating engaging email content, creating templates, and categorising email lists for personalised messaging. They track campaign performance, examine conversion rates, and change their strategy to maximise outcomes. In order to ensure effective communication and lead creation for the company, they also stay current on legal requirements and guidelines for email marketing. The average pay for an email marketing specialist is INR 4.1 LPA. 

PPC Specialist

PPC specialists execute pay-per-click marketing campaigns, especially through Google Ads and social media marketing. They are responsible for conducting keyword research, developing ads, managing bids, and maximising budgets in order to increase traffic and conversions. To get the desired results, they analyse data as well as performance metrics and make adjustments to their strategies. Through paid online advertising, PPC specialists help drive targeted website traffic and maximise returns on investment. In India, the average income for a PPC specialist is 5.3 LPA. 

What Skills are Necessary to Succeed in Digital Marketing?

Let’s examine the best skills for a digital marketer:

Communication Skills: You must be able to communicate clearly and effectively with consumers, team members, and clients. 

Creative Thinking: Creative thinking is essential while creating campaigns and content. 

Technical Competency: You must know about social networking platforms, email marketing softwares, and digital marketing tools like Google Analytics, Google Ads, Google Search Console, Google Keyword Planner etc.

Flexibility and Adaptability: Since the digital marketing environment is constantly changing, you should be able to upgrade strategies rapidly. 

Project Management Skills: The ability to handle several projects simultaneously, maintain deadlines, and be organised are all essential for a digital marketer. 

Customer-Centric Mentality: Understanding and being able to relate to the target audience can help you create campaigns that are successful with them.

How Do You Get Hired as a Digital Marketer?

Having a solid knowledge of SEO, PPC, and social media marketing strategies and tools will increase your chances of being hired as a digital marketer. You can learn by attending webinars, reading industry blogs, and taking a Digital Marketing Course in Chennai. In addition, acquire hands-on expertise by developing your own digital marketing campaigns, freelancing, or doing an internship with a company. Last but not least, develop a digital marketing portfolio that corresponds to the most recent digital marketing job specifications. If you follow these tips, you may be progressing toward a prosperous career in digital marketing! 

Read on: 10 Benefits of Pursuing a Digital Marketing Certification Course—Exclusive for Students & Freshers!

Conclusion

In the upcoming years, the demand for digital marketers will continue to grow. It is expected to become a dream profession for the younger generation due to its constantly changing environment and enormous learning opportunities. No matter your position in digital marketing, you should always play a long game. Understanding your audience, setting goals, choosing the right channels, and tracking your progress will help you maximise digital marketing opportunities. Enroll in Infycle Technologies to gain digital marketing knowledge and keep developing your digital marketing strategies.